ProSieben-Subsidary invests in Prolupin GmbH
7Life GmbH invests in a minority shareholding in Prolupin.
7Life GmbH invests in a minority shareholding in Prolupin. Founded by the Fraunhofer-Insitute for Verfahrenstechnik und Verpackung (IVV) in 2009, the startup for milk alternatives wins and sells highly functional, sensory neutral protein extractions from the blue sweet lupine. These extractions work as substitutes for animal protein in food production processes. Particularly their brand »MADE WITH LUVE« (LUpine + Vegan) sells purely natural alternatives to icecream, yoghurt, cream cheese, milk and dessert. Through the investment, the exponentially growing brand »MADE WITH LUVE« will probably be granted TV Ad airtime and can thus further increase their sales.