Customer discovery

Researchers at the Fraunhofer institutes develop a lot of great technologies. However, often they are not able to enter the market at all or only with great difficulties. The one-day workshop “Customer discovery” supports you with understanding the customer needs even better, systematically sharpening your market offering, and communicating it to the customer to the point. The workshop is the ideal preparation for your FDays® application.



If you want to promote your technology’s marketing, this interactive workshop is made for you. You bring in your own question or problem. We support you with significantly advancing your projects in an interactive format by means of design thinking and lean start-up methodologies.



  • Identifying market opportunities at an early stage
  • Systematically checking critical assumptions regarding customer needs
  • Understanding customer needs in depth and reacting accordingly
  • Finding the right target group for your market offering
  • Sharpening your market offering’s benefit for the customer
  • Communicating your market offering to the point


The workshop is free of charge and takes place in Munich. Please contact Julia Bauer for more information.