Dr. Julia Bauer has been in charge of the business ideation phase at our Venture Lab (FFI) since April 2014 where she helps Fraunhofer researchers identify potential markets and develop business ideas for their technologies. Julia studied international business administration at the Vienna University of Economics and Business and HEC Montreal University. She then received her doctorate at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. Julia previously worked as a research assistant, where she used applied methods to teach innovative business models, technology transfer and business start-ups to industrial partners and research organizations (including CERN, ESA, AMS and Deutsche Telekom). Julia also gained prior experience working at companies like IBM Austria and CEE.